Creative Direction | Copywriting | UX Strategy

In support of its viral Hauler campaign, we worked with No Frills’ AOR john st. to come up with a disruptive and irreverent creative concept that could scale to rival McDonald’s Monopoly and Tim Horton’s Roll Up the Rim sales promotions. We built them an outrageous and addictive 8-bit runner where players can earn PC Optimum Points and prizes.

The multiple award-winning game earned a phenomenal ~5 minute session time, a 52% conversion rate, and resulted in the awarding of 25 million points in the first 24 hours post-launch to its majority female demographic (60%). In 4 campaigns, we’ve seen 1.5M unique users, 2.9M sessions, and 3.5M pageviews.