Concept | Creative Direction | UX Strategy | Copywriting

In Food Fight Fren-Z, players equip their avatar to face off in a food fight powered by intense match 3 gameplay. Match food items to launch them at your opponent until they’ve had enough and you claim victory!

Building on tried and true game mechanics common to this genre, my team and I worked with Zepeto to build a compelling Match 3 experience to give the nascent platform a foothold in one of the top genres in mobile gaming. The game is positioned to peel users away from the giants that continue to rule the casual puzzle space while building an additional revenue stream for stakeholders.