Creative Direction | Copy Writing | UX Strategy | Monetization

In an ongoing partnership with Publishers Clearing House, my team and I helped redesign their Wordmania app with a laser focus on usability, gameplay improvements, engagement, and the integration of brand spokesperson Steve Harvey.

The aim was to bring users everything they love about word games with the added bonus of a chance to win real life prizes just for playing! Each level has 10 word games. Users fill in the words correctly to complete each level and unlock surprise treasure chests filled with entries into the weekly Grand Prize. 

The game improvements saw 172% increase in daily active users and a 117% increase in revenue per daily active user!